Playsoft, Europe's leading content development for mobile platforms, announced the appointment of Alma Rota as Director of the Marketing & Digital Entertainment Agency. Specialized in applications and games for mobile phones, Playsoft has worked over 5 years for French and international clients such as Electronic Arts, Konami, Ubisoft, Namco Bandai, TF1, NRJ, Bouygues Telecom, SFR, Le Figaro, Viadeo ...

This appointment is part of a dynamic growth of the company based on a dual position: the "developement of multimedia products and entertainment services" and the "consulting in digital marketing strategies (web, mobile applications ) and social media "

With a term of 12 years on the market of digital media and a high-level training, Alma Rota is responsible for developing and managing the digital agency in Playsoft. She is in charge of developing the agency activity, to design and implement marketing strategy for Playsoft clients. She assists them in their strategy, in the developement of their applications, in the creation of digital marketing tools, in monetizing their audiences and products and the development of their notoriety.

Aged 36 years, Alma Rota is graduated from the Media division of the University of Westminster in London and specializes in "Management of Cultural Industries and Entertainment" at City University.

After 7 years in Great Britain, she began her career in France in 1997 with the Heptaline agency (acquired by Planète Interactive) as consultant web 'Key accounts'. In 1999 she joined Lesechos.fr (Pearson Group) as Head of Internet product before joining the Group Lagardère (Europeinfos then Plurimédia). She holds the position of Product Manager New Media, speaking on many brands including Europe 1 and then she took in charge of the Mobile Business Unit "Lifestyle". Two years later she joined 1633SA first group of male French press (Rollingstone, Mens' Health, Playboy, Maximal, Newlook, FHM ...) as Director of new media before joining Playsoft in 2010.


"We are proud and pleased to have Alma Rota among us, because of its market knowledge and extensive expertise, acquired especially in Lagardere and 1633SA. I'm sure Alma Rota will enable us to accelerate our business and support our customers in the market for mobile marketing, offering good prospects for development. Her arrival marks a milestone in the growth Playsoft. "Testifies Nicolas Bensignor, Founder and President of Playsoft.